OUR BRANDS

OUR VISION & VALUES

Novita will lead the way in school products, empowering kids from all walks of life to go to school with a sense of pride, comfort, and confidence.

We aim to expand both our local and global footprint, through our commitment to quality and delivery by remaining competitive, by upskilling our staff in pursuing a culture of innovation and excellence.

OUR HERITAGE

Novita, founded in 1989 as a family-run business, provides QUALITY SCHOOLWEAR to customers
across Africa.

A PROUDLY SOUTH AFRICAN BRAND, Novita procures raw materials from both local and international suppliers and through world-class manufacturing processes produces HIGH QUALITY, AFFORDABLE schoolwear.

The foundation of the success of Novita has been the PERSEVERANCE, COMMITMENT, and EXPERTISE of the entire staff from concept to delivery. Partnering with the right suppliers, manufacturers and customers make it the powerhouse that it is today.

We are proud of our strong family values, the constant pursuit of quality, customer service, commitment, and delivery that allows us to sustain our global standard manufacturing processes.

WHAT WE DO

Our in-house independent brands, Genius, Smart Steps & Tough Class, cater to different markets.

Designed to be durable and hard-wearing, our affordable school footwear ranges go the distance, providing school children with comfortable shoes that last.
The variety of designs result in school shoes that are sturdy, affordable and comfortable making them perfect for growing feet.
The Genius range is manufactured to the highest standards using genuine leather while the Smart Steps ranges use synthetic materials, offering durability and affordability.

OUR REVIEWS

Tawanda Mugomeza
2021-01-11
There is good security , the place is clean
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